Huda Beauty has officially regained full independence, as founder Huda Kattan repurchased equity from private equity firm TSG Consumer Partners, ending their eight-year partnership. The move, finalized in June 2025, makes the Dubai-based beauty brand once again 100% founder-owned.
TSG acquired a minority stake in 2017, helping fuel Huda Beauty’s global expansion. Now, with full control back in the hands of Kattan—who remains Co-CEO alongside her husband Christopher Goncalo—the brand is entering a new chapter of growth and creative freedom. Huda’s sister, Alya Kattan, continues to drive the brand’s influential social strategy.
This milestone positions Huda Beauty among a select group of major beauty brands fully owned by their founders. The decision reflects Kattan’s commitment to staying true to her original mission: using beauty as a form of empowerment and self-expression. Without outside investors, the brand is poised to pursue bold product innovations and deeper community engagement—cementing its place in the evolving, founder-led beauty landscape.
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