Saudi Arabia has officially launched TOURISE, a groundbreaking global platform aimed at transforming the future of tourism through collaboration across technology, investment, and sustainability. Unveiled by Tourism Minister Ahmed Al-Khateeb, TOURISE will operate year-round, connecting public and private sector leaders to drive innovation and long-term impact in the tourism industry.
The first invite-only TOURISE Summit is set for Riyadh, November 11–13, 2025, focusing on AI-driven tourism, disruptive models, sustainable growth, and reimagined travel experiences. An Innovation Zone will spotlight technologies from global SMEs and corporates, while the new TOURISE Awards will celebrate excellence in digital, sustainable, and inclusive tourism.
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